About
I make complex information usable.
I'm Arlene Goyette — a senior content designer and strategic business partner with 15+ years translating complex domains into clear, scalable digital experiences. My work spans federal modernization, large-scale CMS migrations, and accessibility-first content systems on Drupal, USWDS, and beyond.
I believe the strongest content design isn't a deliverable — it's an operating model. When research, IA, content, and accessibility move together, organizations stop relaunching their websites every two years and start compounding clarity.
Principles
How I work.
01
Systems over one-offs
Reusable patterns and governance outlast every redesign. I build content systems that scale.
02
Diagnose before you design
User research and content audits surface the real friction. The brief is never the problem.
03
Accessibility is strategy
Inclusive content de-risks federal and enterprise programs and improves outcomes for every user.
04
Alignment is the deliverable
Workshops, partnership, and shared metrics turn roadmaps into measurable outcomes everyone can defend.
Selected experience
Where I've led.
2023 — Present
Senior Content Designer
U.S. General Services Administration (GSA)
U.S. Open Government, HR Links Transformation, content strategy & IA
2022 — Present
Founder & Principal
Clarifi Lab
Fractional content strategy & human-centered design partner for digital teams
Prior
Content & Communications Leadership
U.S. Navy, U.S. Army, Arlington County
Nationwide readiness campaigns, B2G marketing, workforce programs