Branding & multi-channel campaigns
Developed user-focused content strategies for scientific and technical audiences, translating complex research into clear, accessible communications.
Work
Case studies in measurable clarity.
CASE STUDY 01 — GSA / U.S. OPEN GOVERNMENT
From data graveyard to public accountability service
Redesigning the U.S. Open Government website from a fragmented content repository into a clearer, more accessible transparency experience.
- Role
- Project Manager + Content Designer
- Year
- 2024
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CASE STUDY 02 — GSA / HR LINKS
HR Links Transformation
Consolidating a complex, multi-agency HR backend into a frictionless employee portal across gsa.gov and internal intranets.
- Role
- Project Manager + Content Designer
- Year
- 2024
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Featured projects
From concept to launch.
Impactful storytelling
Led the first nationwide readiness campaign for the U.S. Navy and U.S. Army, reaching 100,000+ service members; helped secure $10M+ in contract wins through B2G marketing.
Strategic planning & programming
Founded JobFest, Arlington County's first large-scale career fair — 400+ attendees, 20+ employers, 10+ sponsors. Built workforce programs connecting diverse job seekers with training.